Investing in your digital presence
HOW MUCH DOES
MARKETING COST?
Marketing and image are two of the most important investments a brand or organization can make. Here’s what to plan for:

MINIMUM 7-8%
The Small Business Administration recommends at least 7-8% of revenue is spent on marketing

AVERAGE 9-12%
The most common marketing budget for small and medium sized businesses is between 9% and 12% of sales revenue

UP TO 24%
Some industries – as well as companies looking to expand – spend up to 24% of revenue on marketing

NPOs 5-15%
Nonprofit organizations should expect to spend 5-15% of their total budget on marketing and fundraising
Invest 10% of Revenue
IF YOU EARN
$2,000 / mo
IF YOU EARN
$5,000 / mo
IF YOU EARN
$10,000 / mo
IF YOU EARN
$50,000 / mo
Invest 15% of Revenue
IF YOU EARN
$2,000 / mo
IF YOU EARN
$5,000 / mo
IF YOU EARN
$10,000 / mo
IF YOU EARN
$50,000 / mo
Invest 20% of Revenue
IF YOU EARN
$2,000 / mo
IF YOU EARN
$5,000 / mo
IF YOU EARN
$10,000 / mo
IF YOU EARN
$50,000 / mo
QUESTIONS?
Setting goals for ROI
RETURN ON INVESTMENT
For a small to medium size organization, the average return on investment (ROI) earns around $110 for every $100 spent. A good ROI – and a good goal for your marketing efforts – is between 2:1 and 5:1. This means if you spend $1,000, your goal should be to earn between $2,000 and $5,000.
The timeframe for your ROI can vary quite a bit depending on the type of marketing, as well as your industry and goals.
what about roi for
start-ups?
Start-ups can expect to see similar returns on their investments
RECOMMENDED ROI GOAL
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