Investing in your digital presence

HOW MUCH DOES

MARKETING COST?

Marketing and image are two of the most important investments a brand or organization can make. Here’s what to plan for:

MINIMUM 7-8%

The Small Business Administration recommends at least 7-8% of revenue is spent on marketing

AVERAGE 9-12%

The most common marketing budget for small and medium sized businesses is between 9% and 12% of sales revenue

UP TO 24%

Some industries – as well as companies looking to expand – spend up to 24% of revenue on marketing

NPOs 5-15%

Nonprofit organizations should expect to spend 5-15% of their total budget on marketing and fundraising

Invest 10% of Revenue
IF YOU EARN
/>$2,000 / mo
$200/mo on marketing
IF YOU EARN
/>$5,000 / mo
$500/mo on marketing
IF YOU EARN
/>$10,000 / mo
$1,000/mo on marketing
IF YOU EARN
/>$50,000 / mo
$5,000/mo on marketing
Invest 15% of Revenue
IF YOU EARN
/>$2,000 / mo
$300/mo on marketing
IF YOU EARN
/>$5,000 / mo
$750/mo on marketing
IF YOU EARN
/>$10,000 / mo
$1,500/mo on marketing
IF YOU EARN
/>$50,000 / mo
$7,500/mo on marketing
Invest 20% of Revenue
IF YOU EARN
/>$2,000 / mo
$400/mo on marketing
IF YOU EARN
/>$5,000 / mo
$1,000/mo on marketing
IF YOU EARN
/>$10,000 / mo
$2,000/mo on marketing
IF YOU EARN
/>$50,000 / mo
$10,000/mo on marketing

QUESTIONS?

Setting goals for ROI

RETURN ON INVESTMENT

For a small to medium size organization, the average return on investment (ROI) earns around $110 for every $100 spent. A good ROI – and a good goal for your marketing efforts – is between 2:1 and 5:1. This means if you spend $1,000, your goal should be to earn between $2,000 and $5,000

The timeframe for your ROI can vary quite a bit depending on the type of marketing, as well as your industry and goals. 

what about roi for

start-ups?

Start-ups can expect to see similar returns on their investments 

RECOMMENDED ROI GOAL

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TESTIMONIALS

A few words from our most delighted clients.

Their team is full of knowledge, experience, and willingness to give their customers exactly what they want. I would recommend them to anyone interested in having a wonderful experience!

Malie Laolagi

Store Manager, The Habitat Store, Bellingham, WA

I have known Sarah since 2015. We’ve worked together on several projects. She is an extraordinary leader, speaker, writer and artist. She is immensely creative and passionate about her work. Additionally, she is incredibly intelligent and intuitive. Her consulting style is very genuine and transparent. I highly recommend FoxFern Media.
Tricia Nicholas

Finance Coordinator, Olympia School District

Great for our group’s education on marketing and web presence. They created weekly actionable items to improve each of our members’ marketing and web presence. The 1% rule and the actionable items make it easy to make progress and see results. Thanks for keeping it simple and effective.
Jaime Hernandez

President, Business Builders Networking Group

Sarah is a joy to work with! Positive, thoughtful, always with an attention to detail. You can be sure that she will treat you and your business needs with respect and care. I highly recommend FoxFern Media!
Andrea Wallace

Regence BlueShield of Idaho

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